YouTube creators will soon be able to make money from Shorts videos as the company announced plans to expand monetization starting this February.
YouTube announced that Shorts will soon be eligible for monetization, and creators will get 45% of the revenue generated from views of their videos (creators).
This is a significant update for creators who earn money on YouTube.
Unlike long videos, which allow creators to profit from ad revenue, Shorts do not have a direct path to monetization.
YouTube has a Shorts "fund" that gives money to creators of popular videos. However, it is not the same as a residual income stream.
In addition to monetizing Shorts videos, YouTube is expanding the eligibility criteria for the YouTube Partner Program. This will help more qualified creators to earn revenue with long and short content.
Here's more information about when creators can start earning money with YouTube Shorts and who is eligible for monetization.
Monetize YouTube Shorts
Starting early 2023, creators in the YouTube Partner Program will be eligible to monetize Shorts videos.
This will allow creators to earn money from ads served between videos in the Shorts feed.
YouTube will add to the revenue generated from ads in the Shorts feed and pay out a portion of the video creators at the end of the month.
Of the total amount allocated to creators, they will receive 45% of the revenue, distributed based on their share of total Shorts views.
This is a very attractive approach to paying video creators, incentivizing the entire community to support Shorts.
The more advertising revenue generated from Shorts throughout the month, the more people will receive payments.
On paper, this sounds like a smart way to get the YouTube community to support Shorts, and it's exactly what the company needs to do to outperform competitors like TikTok.
In contrast to Shorts funding, according to YouTube, this revenue-sharing model is built for long-term sustainability:
Expanding YouTube Partner Program Eligibility
To benefit from shorts video monetization, creators must first be accepted into the YouTube Partner Program.
To get more creators focused on Shorts videos into the Partner Program, YouTube is introducing new eligibility criteria.
Beginning in early 2023, creators can apply to the YouTube Partner Program by meeting the 1,000 subscriber threshold and 10 million Shorts views over 90 days.
This change will allow creators to qualify in the Youtube Partner Program even if they don't publish long videos.
When this change is rolled out, YouTube will maintain the existing criteria of 1,000 subscribers and 4,000 watch hours.
Finally, YouTube said it would lower its threshold on qualifying fan funding in early 2023, allowing creators of non-Partner programs to earn money from viewer purchases.
More details will be made available as the update gets closer to launch.
Resources : Youtube
Post a Comment